Our new retail stockist: Anthropologie

Posted on December 15, 2014 by Toothpicker There have been 0 comments

anthropologie

 The facade of Anthropologie store on Kings Road

 

We are thrilled to have had the opportunity to work with Anthropologie, one of America's most popular retailers this autumn/winter. The company is our first major retail outlet, which is a big step forward for us. It is exciting to see Gongjang's eco balance monthly planners in Anthropologie's inspiring and visually appealing stores across London, and we look forward to working with them again in the near future.

I used to shop at Anthropologie and Urban Outfitters when I was living in New York, and so I was familiar with the lifestyle and fashion brand before they opened their first London store on Regent Street in 2009. I just never thought that I would do business with the company one day!

 

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Kings Road's Anthropologie store

 

Anthropolgie has four stores in central London including one in Westfield shopping mall. Their 10,000 square foot flagship store on Regent Street has three floors and an impressive 2,000 square foot vertical garden featuring 11,000 plants. The store is one of a kind on Regent Street, and I love the playful and quirky visual merchandising throughout the store. However, my favourite is their store on Kings Road located inside a beautifully restored Grade II listed former Antiquarius Antiques Centre. The 10,000 square ft space was originally a billiards hall in the 1830s offering an alternative to the pub for working men before it was turned into an antiques centre. I love exquisite original features like stained-glass windows and tile work on the facade, as well as the intricate ironwork inside the building. I think what differs Anthropologie from other high street stores are their unusual and eclectic pick of products (i.e. mixing vintage with contemporary designs and crafty products), and their efforts in creating unique shopping experiences in every store through their carefully planned layouts and highly creative visual merchandising.

Many high street stores complain about businesses being hit by shoppers buying more online, but if they are willing to invest more on visual merchandising and better services to enhance shoppers' in-store experiences, then shoppers would still choose brick-and-mortar stores over the internet. We live in a highly competitive world today, and if stores/companies don't step up their games and evolve with changing times, then it is inevitable that they will be pushed out of the market one day.

 

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Regent Street's Anthropologie store

 

Gongjang's Eco Balance monthly planner (in wine and grey) is available to purchase in Anthropologie's London stores and online via the link here. The store has just opened a new branch in Marylebone, I shall look forward to visiting it soon.

 


This post was posted in London, Stationery, Shopping, Shopping guide, Business, Korean stationery, Visual merchandising and was tagged with London, architecture, Korean stationery, business, Gongjang

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