For the Hong Kong-based brand, the story began with pen design. Since writing starts from a point, it inspired them to name the brand ‘ten’, which has the same pronunciation of ‘a point’ in Japanese. As the brand starts to diversify into different kinds of stationery, ‘ten’ implies that every piece of their product has a good point.
ten hopes that users appreciate and enjoy the point behind each of their product as if there is a soul inside. Their slogan – ‘Make stationery alive!’ depicts fully their design philosophy.